For many people, setting up their own fashion boutique is a dream project. You might think that a keen eye and a passion for fashion is all that you need to make a fashion store a huge success, but when you consider that eight out of ten new businesses fail, it's also important to have a little business savvy under your belt.
For any retail store, and particularly a retail store that trades in aesthetics as strongly as a fashion boutique, the interiors are everything. And while paint colours and furniture options are fun to pick out, lighting can be confusing. Here's what you need to know about fashion boutique lighting to boost your sales.
Ambience lighting is necessary. Ambience lighting is the general lighting inside the space that will set a tone for your boutique. This shouldn't be extremely bright light, because although you want people to see the clothes, other types of lighting are better for highlighting the actual garments. Ambience lighting should be softer and dimmer so that your customers will feel comfortable browsing – not so they feel as though they are being put under a spotlight themselves.
Accent lighting is important too. Accent lighting is more focused lighting that shines a light on something particular that you want to highlight. This could be something like a beautiful window display that you have toiled over or a part of the store that is showcasing new items that have just arrived. This light is brighter and more focused than ambient lighting, and can also be used in areas where tasks need to be performed, such as the cashier's desk.
Think about decorative lighting. In truth, decorative lighting is often more about the fixture than the quality of the light itself. But when you are dealing in aesthetics, as you invariably are when you have a fashion boutique, those decorative touches can really add something to the atmosphere of a store, so take a look at things like chandeliers that add a touch of opulence.
And then you have to think about particular lightbulbs. Commercial LED lighting is generally the best choice because it's longer lasting and more energy efficient than other forms of lighting. Yes, it is more expensive, but your long term lighting costs will be reduced because of their long lasting nature. And unless you are a DIY expert, be sure to lean on the talents of a professional electrician to add all these lighting elements to your store.Share